Making It | Branding & Promotions
Brand & Art Direction, Concept Development & Design
NBC Entertainment Marketing crafted this delightful spot for Amy Poehler and Nick Offerman’s summer crafting competition show. This spot was developed, written, directed, designed, animated and finished completely in-house. Each setup had specific details and challenges that made this an absolutely fascinating endeavor to figure out. From playing with origami animals and wood blocks, to 3D scanning macramé sea creatures, the team conceived amusing ways to bring it all to life.
Concept Development & Design
We set out to communicate what this craft competition show is all about through a playful, immersive spot. Through a paper park scene, a fabric beach scenario and a woodworking cityscape, Amy & Nick take us on a fun-filled journey chock-full of craftiness.