Agency: NBC Entertainment Marketing & Digital
President, NBC Entertainment Marketing & Digital: Len Fogge
EVP, On-Air Marketing & Video Creative: Ron Hayes
SVP, Original Production: Tracy Grandstaff
VP, On-Air Graphics: Brad Gensurowsky
Director of Production: Kari St. Clair
Director: Ryan Sage
Creative Director (Graphics): Grant Okita
Writer: Michael Loprete
Producer: Warren Farnes
Director of Photography: Rich Wong
Design: Grant Okita, Brian Williams
2D & 3D Lead: Brian Williams
3D Animation & Modeling: Brian Williams, Jacob Vouniozos
VFX & Compositing: Tim Norman
Folder Structureer: Eric Smith
This project was produced at NBCUniversal.
Concept Development & Design
We set out to communicate what this craft competition show is all about through a playful, immersive spot.  Through a paper park scene, a fabric beach scenario and a woodworking cityscape, Amy & Nick take us on a fun-filled journey chock-full of craftiness.  

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